Some of the things you might look for in a copywriter can’t necessarily be quantified or analysed, but still might make a big difference to your bottom line.

For freelance copywriters, recording telephone conversations is a great way to capture the client’s thoughts while letting the conversation flow freely.

Web 2.0 and social media are powerful enablers of ‘co-opetition’, since they facilitate such easy communication between companies or individuals who are nominally competitors

Although we know that some stimulants aid creativity, we avoid them – and many more innocuous things too – in the workplace.

All good copywriting needs to communicate benefits if it is to reach customers effectively.